Wessex Archaeology has a proud 35-year history of delivering high-quality heritage and archaeological services across the UK. Microserve's task was to design and build a website that reinforced their market-leading position and ultimately generated more new business leads and enquiries.
The volume of content on Wessex Archaeology's existing website had grown organically over the years, which had resulted in a mass of content that was very difficult to penetrate and navigate. Microserve's first task was to understand how much of the existing content was still relevant and delivering value for users, then to work out how we could use this great collection of content to our best advantage.
One of the key objectives was to simplify the IA and content structure, and make sure that the most compelling content was surfaced during key user journeys. We then providing clear calls-to-action to help users get to the next logical step in their journey, addressing both the needs to the user and the business objective to stimulate more enquiries.
We were very keen to avoid any of the design clichés that are sometimes applied to 'heritage' brands and instead created a very fresh, contemporary look-and-feel for the new site, making the best possible use of Wessex Archaeology's extensive collection of photography.
The slimmed-down navigation options help users to drill quickly down into the most relevant content. The site now includes a much smaller set of the most impressive case studies, designed to showcase the broad range of skills that the Wessex team can offer. People, Services and Projects are now all cross-linked to allow users to identify and contact the staff member most relevant for their specific enquiry.
The end product is a beautiful, responsive website that is a pleasure to use on devices of all shapes and sizes. By taking a more strategic approach to the site's user journeys we have improved every key metric, from time-on-site to number of users. We're now working with Wessex Archaeology to explore the next phase of development.