Our entry was shortlisted for Best Effect on Business Goals shortlist and Best Transactional Experience!

Our work with Youth Hostel Association (YHA) on their membership section has been shortlisted for a prestigious UXUK Award

We’ve been working with YHA for the past three years, partnering with them to support their ambitious digital transformation journey with first a new Drupal 8 website, and then optimising their membership experience. We are thrilled to have been shortlisted in two categories, 'Best effect on business goals' and 'Best transactional experience'.

Through our partnership, we have built YHA a robust website which maximises revenue and membership sign-ups, and delivers an intuitive and elegant user experience. YHA generates revenue through sales of accommodation in its 150+ hostels around the UK, and more revenue means more funds for its charitable work, enabling stays for families and young people facing adversity by providing amazing places to stay.

Dan McNamara, Managing Director at Microserve comments,

We’re extremely proud of the work we have delivered with YHA, helping them to push forward their digital transformation plans and better support the amazing charitable work they do. 

The UXUK Awards celebrates innovative UX from organisations who take pride in creating the best possible online experiences. This reflects our ethos as a business and so we are thrilled to be shortlisted. We can’t wait to celebrate being shortlisted at the awards with the YHA team, and fingers crossed we win!

The User Experience UK (UXUK) Awards were established in 2013 to recognise excellence in user-focused digital.  Microserve joins an impressive list of shortlisted organisations including the BBC, Aviva, HSBC, Crohn’s & Colitis UK, Scope and UCL. 

Read more about our work in our YHA case study