What a fantastic year 2019 has been at Microserve. We’ve seen some amazing projects launch, worked with some wonderful new clients and welcomed some brilliant new team members. 

I thought I’d take some time to reflect on the past year and jot down some of my highlights. 


As well as continuing our long term relationships with Youth Hostel Association (YHA), WWF and Saïd Business School, we also welcomed Leonard Cheshire to the Microserve family as a key new client partner.  

A few project highlights from the year include: 

  • Launch of WWF Support site. An incredibly resilient site, processing 21 payments per minute at the peak of WWF’s campaigns, and raising a staggering £330k in the first five days of the key 2019 campaign. 
  • Roll-out of the YHA membership engagement project which saw a 150% uplift in membership sign-ups.
  • Working with Bracknell Forest Council to improve the accessibility of their website, resulting in them being placed second of 404 local authorities in the Sitemorse rankings, and being awarded the Shaw Trust Accessibility Accreditation. 
  • Building a WCAG 2.1 Level AA accessible website for health and welfare charity Leonard Cheshire

Saïd Business School

Since welcoming Saïd Business School as a client in October 2018, we’ve worked with them on several projects: launching the thought leadership platform Oxford Answers; helping them to design and build an alumni journey site; and building a directory site to support the United Nations AIxSDGs initiative. 

Our User Experience offering

This year has seen us expand our Experience Team and solidify our UX and optimisation service offering. We’ve seen great success working with YHA on really understanding their users, and their motivation for signing up for a membership. Our conversion optimisation work with them has celebrated a 150% uplift in membership sign-ups, and our donation journey optimisation work with WWF helped them to raise £330k in five days

Our work with YHA was shortlisted for two UXUK awards in the Best Effect on Business Goals and Best Transactional Experience categories. 

Our team

New faces 

We’ve invested in our client services and QA teams this year in order to be better partners for our clients, and build robust, high quality digital products. 

Ellie Pickering joined the team in March as Account Director, leading our client services team. With a vast experience having worked with vouchercloud, Danone and Costa, she’s brilliantly placed to support our clients in solving business challenges and planning for the future.  Ellie is now supported by Katie Grant who joined in October as an Account Manager. 

Joe Bransby and Jake Hollis now make up our QA team, supported by Marcus Hann in DevOps. The QA team, led by Joe, has driven process improvement to create a testing workflow which helps us to produce development work of the highest quality. 

These are just a few of the fantastic people we’ve welcomed into the team this year, take a look at 2019 new team members to read more. 

Team achievements

Our team have been busy this year. In order to make sure we’re providing our clients with future fit, innovative work, we ensure our team stay at the cutting-edge of digital and development trends. Our team have attended many conferences including Camp Digital, Pixel Pioneers, Drupal Dev Days, Drupal Camp London, Selenium Conference, Lead Developer Conference and DrupalCon Amsterdam. 

We’ve also achieved several certifications: 

  • Amelia and Seb are Acquia Certified Grand Masters. This is the most prestigious Drupal certification and Grand Masters understand the entire Drupal landscape providing vital insight into projects. 
  • Gosia, Kirsty and Rob are Acquia Certified Front-end Developers. They provide the highest standard of front-end code to link together design and technology, and ensure a great user experience. 
  • Andrew and Emily are Certified Professional in Accessibility Core Competencies. They champion accessibility within Microserve, ensuring that we are committed to providing high accessibility standards across all our projects.  
  • Tim achieved the NN/g UX Certification. Working in collaboration with Hannah, our Principal UX Designer, together they ensure user-insight is at the heart of all our projects. 
  • Harry, Tim and Rick have passed their Google Analytics IQ exams. They provide analytics support for clients as part of our optimisation services. 

What’s to come in 2020?

So much has happened this year and we’re really proud of the work we’ve achieved with our clients. We’re now itching to get started on our plans for 2020!

With Drupal 9 launching in June 2020, we imagine some of you have a few questions or queries. Fear not, we’re here to answer them all. We’ve got content and events planned for next year to help you plan out your Drupal roadmap. 

Having spent this year refining our UX and optimisation services, we’ll be kicking off some exciting projects in the new year, helping clients to refine donation experiences, drive revenue, and improve website performance. If this is something you’d like to chat to us about, get in touch

We’ve set up a team internally dedicated to driving innovation. During 2020, the Innovation Team will spearhead new thinking, new ways of working, and investigate new technology. We’ll pass all these findings and improvements onto our clients so you can stay abreast of tech innovation and how it can help your organisation. 

As part of our drive to understand more about what our clients value about our service and where we can improve, we will also be sending our first client survey. 


If there is anything in this article which you’d like to know more about, please let me know